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Contagious audiobook
- By: Jonah Berger
- Narrator: Keith Nobbs
- Category: Business & Economics, General, Marketing
- Length: 6 hours 50 minutes
- Publisher: Simon & Schuster Audio
- Publish date: January 01, 2013
- Language: English
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Contagious Audiobook Summary
The New York Times bestseller that explains why certain products and ideas become popular.
“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” –Daniel Gilbert, author of the bestseller Stumbling on Happiness
What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.
In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.
Contagious provides specific, actionable techniques for helping information spread–for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
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Contagious Audiobook Narrator
Keith Nobbs is the narrator of Contagious audiobook that was written by Jonah Berger
Keith Nobbs has appeared on Broadway in The Lion In Winter and off-Broadway in Dog Sees God, Romance, The Hasty Heart, Bye Bye Birdie, Dublin Carol, and Four (Lucille Lortel Award, Drama Desk Nomination). His film credits include Phone Booth, Double Whammy, and 25th Hour. Television credits include The Black Donnellys (series regular), Law and Order: Criminal Intent, and The Sopranos.
About the Author(s) of Contagious
Jonah Berger is the author of Contagious
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Contagious Full Details
| Narrator | Keith Nobbs |
| Length | 6 hours 50 minutes |
| Author | Jonah Berger |
| Category | |
| Publisher | Simon & Schuster Audio |
| Release date | April 12, 2024 |
| ISBN | 9781442359383 |
Subjects
The publisher of the Contagious is Simon & Schuster Audio. includes the following subjects: The BISAC Subject Code is Business & Economics, General, Marketing
Additional info
The publisher of the Contagious is Simon & Schuster Audio. The imprint is Simon & Schuster Audio. It is supplied by Simon & Schuster Audio. The ISBN-13 is 9781442359383.
Global Availability
This book is only available in the United States.
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