9781478940791
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Blue Ocean Shift audiobook

  • By: W. Chan Kim
  • Narrator: Christian Steiner
  • Length: 9 hours 48 minutes
  • Publisher: Hachette Audio
  • Publish date: September 26, 2017
  • Language: English
  • (1130 ratings)
(1130 ratings)
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Blue Ocean Shift Audiobook Summary

Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people’s confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.

Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people’s confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You’ll learn what works, what doesn’t, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Other Top Audiobooks

Blue Ocean Shift Audiobook Narrator

Christian Steiner is the narrator of Blue Ocean Shift audiobook that was written by W. Chan Kim

About the Author(s) of Blue Ocean Shift

W. Chan Kim is the author of Blue Ocean Shift

Blue Ocean Shift Full Details

Narrator Christian Steiner
Length 9 hours 48 minutes
Author W. Chan Kim
Publisher Hachette Audio
Release date September 26, 2017
ISBN 9781478940791

Subjects

The publisher of the Blue Ocean Shift is Hachette Audio. includes the following subjects: The BISAC Subject Code is Business & Economics, Development, Business Development

Additional info

The publisher of the Blue Ocean Shift is Hachette Audio. The imprint is Hachette Books. It is supplied by Hachette Audio. The ISBN-13 is 9781478940791.

Global Availability

This book is only available in the United States.

Frequently asked questions

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